Poles liked m-commerce
According to the "Digital 2022" study conducted by Hootsuite, Poles use the Internet for an average of 6 hours and 39 minutes a day and use smartphones for nearly 3 hours for this purpose.
– M-commerce is growing in strength. This points us in the direction of further development based on combining the online and offline worlds. Analyzing the behavior and needs of our customers, we conducted a thorough metamorphosis of the eobuwie.pl app, says Jakub Kaczmarski, Chief Technology Officer at MODIVO SA.
A completely new app layout awaits users. Importantly, users were involved in the process of its creation. Thanks to the new app, customers also gain a source of fashion inspiration taking into account the latest trends.
- In the launched version, users will find many conveniences and useful features that will not only streamline the shopping experience at eobuwie.pl online stores, but also help us reach customers with an even more personalized offer, says Bartłomiej Sobczak, Director of E-commerce Platform Development at MODIVO SA.
Reserve & Collect and convenient deliveries
In the new app version, the brand has focused, among other things, on an even faster and more convenient way to use the " Reserve & Collect" option. The program's use of artificial intelligence algorithms allows it to analyze customers' previous purchase choices, and positively affects the flow of information between all sales channels. Both in physical stores and the app, customers will receive product recommendations that match their preferences, while allowing them to find items faster. Importantly, from now on, they will appear on the app's homepage, directly after logging in.
- In addition to the aforementioned innovations, the personalization of the eobuwie.pl mobile app also concerns parcel delivery facilities. Users have gained the ability to search for nearby parcel machines based on a map, as well as a list of all available points, adds Bartłomiej Sobczak.
Once the new app is available, customers will be able to use an older version for a while. New customers can only download the latest version of the app.
