The partners of the workshops were the legendary denim brands Lee and Wrangler, which with their history and unquenchable interest prove that denim is an element of clothing that, regardless of trends, still inspires, allows you to express yourself and is a great base for styling.
The discussion on the phenomenon of denim was preceded by a panel devoted to its history. The host, Glamour fashion editor, Magdalena Matuszek, talked to Maja Sablewska, fashion journalist Kara Becker and representatives of Lee and Wrangler about how jeans were actually created and why they are so popular. The background to the conversation turned out to be the events related to the popularisation of denim in the 80s and 90s, the constantly recurring cowboy motifs in pop culture or the influence of Y2K trends loved by Generation Z. Invaluable was the knowledge of the history of fashion and its changing tendencies, journalists Magda Matuszek and Kara Becker, the flawless styling eye of Maja Sablewska, as well as the experience of specialists from Lee and Wrangler, i.e. brands that had a huge impact on the immortality of denim and its uninterrupted cult among recipients with different preferences, styles and age groups.
Denim for years. How to take care of denim products?
It's impossible to talk about denim without talking about its care. How to take care of denim clothes was discussed by VOGUE fashion journalist Kamila Wagner, technologist and material expert, Małgorzata Mazurek, fashion buyer specialising in denim, Karlos Kędzierski, as well as influencer and content creator Kate Zach. During the discussion panel, in which the guests of the meeting also took an active part, the following issues were discussed: i.e.: how to recognize good jeans and what characterises them, what are the trends in terms of style and models of jeans, how to ensure durability of your jeans, how to take care of them and what washing methods to subject them, as well as whether there are alternative materials used in the production of jeans.
How to style jeans?
The meeting inspired by denim, the oldest, timeless and immortal material, ended with workshops conducted by a well-known stylist and image creator – Ewelina Rydzyńska. Inviting the audience to participate, Ewelina showed how to properly style jeans taking into account her own figure, style and occasion. Under the guidance of an expert, the guests of the meeting had the opportunity to test their own styling choices with the use of denim products in the context of appropriate situations such as a job interview, a meeting with friends or more obliging evening occasions.
The Power Dressing workshop dedicated to denim was another meeting that took place at the MODIVO Concept Store | eobuwie.pl. The location is of particular importance for both multibrands, as the Concept Store is located in the very center of Warsaw, at 6/12 Nowy Świat Street, and has also become a unique place, where customers have the opportunity to gain knowledge, share insights, get inspired, learn about trends, and create a community together with people with similar interests. MODIVO Concept Store | eobuwie.pl is a unique place, and thanks to the MODIVO Power Dressing project, it is becoming one of the most important points on the fashion map of Warsaw.
