Pezet is the face of the new campaign of the iconic adidas Originals brand

Pezet is the face of the new campaign of the iconic adidas Originals brand

Pezet, one of the most acclaimed Polish rappers, took part in the adidas Originals campaign carried out as part of the global We Gave the World an Original platform. You Gave Us a Thousand Back.

 

We Gave the World an Original. You Gave Us a Thousand Back is the brand's global platform created to communicate the heritage and timelessness of the adidas Originals brand. As part of the local campaign carried out in cooperation with MODIVO and eobuwie.pl adidas Originals. invited rapper Pezet – an icon of Polish rap, present on the scene for over 25 years.

 

adidas Originals Brand Collaboration. with Pezet, it seems natural here. The brand is known for its authenticity and love of telling true stories.

 

The axis of the campaign is a film, directed by Marcin Grzęda. The artist, to the rhythm of music produced by Auer, walks the streets of the Ursynów block of flats, observing the still living heritage of hip-hop culture and the adidas Originals brand.

 

Among the heroes of the campaign there are also those who influence the promotion of street art related to the tradition of hip-hop culture, today – these are DJ Lazy1, break-dancer Johnny Fox, artist specialising in graffiti art Neshu and music producer Auer.

 

For the implementation of the adidas Originals campaign. Responsible for the cooperation with MODIVO and eobuwie.pl is the agency WE! RE Fantasy by Fantasyexpo, famous for its non-standard campaigns and unconventional projects, such as "Gaming Lottery" for the Sprite brand or "Scented Level" for Old Spice. The creative concept is the work of Marcin Grzęda from The Cutest agency. The film was produced by PLOT TWIST CREATIVE, known for its cooperation with such brands as Warner Music Poland and Lego. The artists - Pezet and Auer - were represented by the music marketing agency Starship.

 

The latest adidas Originals collection, which we see in the campaign, is now available on MODIVO, eobuwie.pl, in stores and in apps.

 

Credits:

Artist: Pezet

Management: Zbigniew Niedziałek / Starship

Music producer: Auer

Management: Zbigniew Niedziałek / Starship

Client: adidas, eobuwie.pl SA, MODIVO

Olga Pytlowska-Wyszkowska

Marta Maliszewska

 

Director: Marcin Grzęda

DOP: Tomasz Grabowski

Montage: Franciszek Horubała

Agency: WE!RE Fantasy by Fantasyexpo

CAM: Jan Zarzycki

Creative concept: Marcin Grzęda / The Cutest

Production house: PLOT TWIST CREATIVE

Producer: Łukasz Chila, Iza Chila

Executive producer: Franciszek Horubała

Production assistant: Piotr Ostrowski

More news

HUGO | MODIVO | Celebrating the HUGO Blue collection together

HUGO | MODIVO | Celebrating the HUGO Blue collection together

Click to go to the article HUGO | MODIVO | Celebrating the HUGO Blue collection together
Summer novelties at  MODIVO | Festival, beach and everyday fashion

Summer novelties at MODIVO | Festival, beach and everyday fashion

Click to go to the article Summer novelties at MODIVO | Festival, beach and everyday fashion