Tailor-made campaigns - MODIVO Group with the MODIVO Ads advertising platform

Tailor-made campaigns - MODIVO Group with the MODIVO Ads advertising platform

The MODIVO Group provides a proprietary technological platform that increases the effectiveness of advertising activities of its business partners. It is already used by the largest brands, e.g. adidas. Thanks to the self-service formula, MODIVO Ads enables convenient configuration and effective management of multi-channel brand campaigns in eight European markets.

MODIVO Ads is a tool available to all eobuwie.pl and MODIVO brands, already in 8 markets (Poland, Romania, Bulgaria, Greece, Czech Republic, Hungary, Italy, Germany) and partners selling within the marketplace. It is used by adidas, New Balance, Guess, Boss and Levi's, etc.

The solution created by the teams of the MODIVO Group is based on an auction system. It serves sponsored offers based on the user's context and the quality of the assortment. This ensures the best fit for advertisers, who can run campaigns that generate valuable traffic to the products they want.

“The development of advertising formats on sales websites is in line with the growing retail media trend in the area of e-commerce," says Wojciech Bryzek, Advertising Director at MODIVO. - Brands are looking for newer tools and for more effective management of marketing communication. MODIVO Ads is a response to these needs, and thanks to its self-service form, it gives great convenience and a real impact on the visibility of products – he adds.

With the tool, advertisers can create and optimise campaigns on their own, and real-time visibility into results makes it easier for them to track results. Communication directly in the online sales channel is distinguished by high relevance, and thus translates into maximised return on investment and high ROAS (Return on Ad Spend) rates, which is one of the most important determinants of the effectiveness of advertising activities.

"We are aware that today e-commerce is the first place where consumers search for purchases, and investing in advertising activities in this channel is crucial. A flexible, agile approach and data-driven, measurable actions in the JIT (Just In Time) format are essential in an environment that has long remained extremely dynamic. MODIVO Ads meets these assumptions, giving you great flexibility and the ability to diversify your activities depending on factors such as country, product category or weather. As a result, from the very beginning we decided to take advantage of the capabilities of MODIVO Ads and we can see a positive impact on sales as a result of increased visibility of our brand on the platform and improved conversion," says Jerzy Burzyński, Senior Manager Sales Digital Strategic Accounts at adidas.

Learn more about the solution: https://advertising.modivo.com/

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