Mobile apps are already responsible for 35% of sales within the MODIVO Group (eobuwie.pl: 33% - a 71% y/y increase, MODIVO: 42% - a 106% y/y increase). On average, they record almost 250,000 downloads per month. To date, the eobuwie.pl app has been downloaded over 16 million times, while MODIVO has reached 5.8 million downloads.
Thanks to their useful features, the apps receive highly positive ratings from users. On a five-point scale, the MODIVO app is rated at 4.8 (Android) and 4.9 (iOS). Meanwhile, the eobuwie.pl app enjoys average ratings of 4.4 on Google Play and 4.7 on the App Store.
As indicated by data from the report of the Chamber of Electronic Economy "Omni-commerce. I buy conveniently 2023", 62% of users in Poland already shop using mobile devices. Importantly, customers often choose this method for games and apps, as well as products in the fashion, beauty, and electronics categories. Recognizing this potential, the development of the mobile channel is an integral part of MODIVO Group's omnichannel strategy, which combines the offerings of the eobuwie.pl and MODIVO multi-brand platforms. The Group's online stores operate in 19 CEE markets, while physical stores are located throughout Poland, the Czech Republic, Romania, Latvia, and Slovakia.
Our top priority is positive customer experience, which is why we've ensured that the eobuwie.pl and MODIVO apps stand out with clarity and intuitiveness. We've focused on providing access to popular eobuwie.pl services, including Try before you pay or personalized footwear size recommendation through esize.me (in the Polish market). Last year, we released a new eobuwie.pl app that significantly contributes to growth in the segment, allowing users to finalize their orders even more quickly and access nearby parcel machines, says Szymon Bujalski, Board Member of MODIVO Group.
In the eobuwie.pl and MODIVO apps, users have access to the latest collections of shoes, clothing, and accessories. During their shopping, they can choose from a wide range of brands, such as premium, casual, and sports. Additionally, since December 2022, MODIVO customers can also use the marketplace directly within the app, thereby gaining access to a selection of products offered by trusted commercial partners, including those in the home & decor category.
Users receive information about the latest trends and attractive special offers. They get personalized recommendations based on their preferences and also benefit from the innovative esize.me system, which helps them fit shoes perfectly during online shopping on eobuwie.pl.
The apps provide access to convenient payment methods and fast delivery.