In the space of the Concept Store located in the center of Warsaw, customers, journalists, influencers, as well as partners of multi-brands MODIVO | eobuwie.pl. The guests had the opportunity to participate in discussion panels on Italian fashion and trends. Joanna Horodyńska – style icon, Kinga Litwińczuk (StyleOn_ByKinga) – influencer, as well as representatives of the Weekend Max Mara and Elisabetta Franchi brands etc. appeared on stage on the side of the GPoland agency, representing Italian brands on the Polish market. The focus was on the Italian idea of life – La Dolce Vita and the Italian fashion philosophy based on it, which can be found in the offer of Italian brands available at MODIVO, such as: Coccinelle, Twinset, Elisabetta Franchi, Love Moschino, Liu Jo, Marella, Weekend Max Mara, Max Mara Leisure or Versace Jeans Couture.
Report from Milan Fashion Week
The meeting devoted to Italian fashion, had to start with the most important fashion event in southern Europe. Milan Fashion Week has long since gained iconic status; an event worth being a part of. The phenomenon of Milan Fashion Week was dissected by Marcin Świderek, fashion editor, Joanna Horodyńska – style icon and influencer, and Joanna Głębocka, brand manager of the Elisabetta Franchi brand on the Polish market. During the discussion, the significance of the Italian Fashion Week on the map of world fashion events was discussed, the atmosphere accompanying the "event" was analysed, as well as who and which brands are worth paying attention to. Experts who had the opportunity to participate in the Milan Fashion Week, more than once, talked about their own experiences related to the event, as well as revealed how to receive an invitation to one of the elite shows.
The second panel discussion of the evening concerned the philosophy of the Italian lifestyle and the values of Italian fashion based on it. On the basis of Italian brands, including those available on MODIVO, this phenomenon was discussed by Kamila Wagner, fashion editor of Vogue magazine, Kinga Litwińczuk (StyleOn_ByKinga), influencer, Magdalena Marciniak – commercial manager of Max Mara brands Mara and Weekend Max Mara on the Polish market, and Anita Woźnicka – brand manager of the accessories category at Love Moschino and Coccinelle on the Polish market. During the meeting, topics related to the values of Italian fashion, its global impact on recipients from different parts of the world, as well as what are its characteristic elements that are worth paying attention to, were discussed. The panelists, together with the audience, reflected on what makes the Italian market so unique and what distinguishes Italian brands from others available on the global market.
Workshops at MODIVO Concept Store | eobuwie.pl in Warsaw
The Power Dressing workshop on Italian fashion was another meeting that took place in the MODIVO Concept Store | eobuwie.pl. The location of the place is not accidental. Concept Store is the first space of this type for the multi-brands MODIVO and eobuwie.pl, which is located on one of the most famous streets in the very center of Warsaw, in the vicinity of popular restaurants and the iconic roundabout with a palm tree. The location of workshops in the Concept Store is important for multibrands due to the desire to build a community, be close to their customers and provide them with an experience that goes beyond shopping.
